Takeout paper cups are currently almost impossible to recycle in Britain and we throw away 2.5bn of them a year!
To make these cups waterproof, the card is fused with polyethylene, a material that cannot be separated out again in a standard recycling mill, this is only possible in a highly specialised recycling facility resulting in less than 1% of our annual usage being recycled last year.
It’s time to use reusable alternatives and coffee giants have begun offering discounts for using your own coffee cup. Let’s seize the opportunity and provide your clients with reusable coffee cups that not only offer your brand year round exposure but are kinder to the environment.
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