Chippenham-based Complete Business Gifts is celebrating a decade of reinforcing its clients' advertising campaigns with its vast range of promotional items.
84% said that a branded promotional gift increases brand awareness
87% kept a promotional gift for more than 1 year, 30% between 3 and 4 years
56% felt more favourable towards the brand / company after receiving a promotional gift
(Survey commissioned by BPMA September 2011, ActionPoint Marketing Solutions Ltd collated data across all sectors from 517 respondents)
Catherine Walker, managing director of Complete Business Gifts, said: "With an ever competitive marketplace, now more than ever is it vital to stand out from your competitors. If there are limited opportunities, to ensure your company is the first your clients think of, you will need to remain memorable.
"A promotional gift could provide that constant reminder. If your clients are using a mug or pen on a daily basis with your brand on it, your company is likely to be the one they think to call when the time comes that they require your goods or service. When you decide it is time you maximised exposure of your company, Complete Business Gifts will help you create a lasting impression."