Your business supporting a charity or community event not only allows you to feel you're doing a good deed, the charitable element of a company can be a cornerstone of its brand showing the world that they are ethical and trustworthy. It can also define a company as different from its competition. If that's not enough reason, here are 4 benefits to a business supporting a charity or community event:
1. Building respect and a good reputation in the community.
2. Making your community a better place to live. Giving back improves a company's image in the eyes of community members and results in a better place to live and work for the company, its employees, and the people who live there already.
3. Employees respect leaders who do good.
4. Connections and networking. For an entrepreneur or businessperson, these connections are an invaluable resource. The people you know determine what you can get done and what opportunities you can take advantage of.
Successful corporate leaders understand promoting public opinions that are favourable to your company, boosting internal morale, and improving the area you live in are all good reasons to make positive contributions to your community.
Coppy Holzman, Entrepreneur